BuiltWith Alternative: 10 Tools for Enhanced Lead Generation
BuiltWith has established itself as a leading tool for identifying the technologies used on any website. Its detailed insights into platforms, frameworks, and tools make it indispensable for developers, marketers, and sales teams alike. But, as versatile as the tool is, it’s not a one-size-fits-all solution. Whether you’re hunting for a more budget-friendly BuiltWith alternative, looking for specific features that the platform doesn’t offer, or just exploring, you have plenty of other options to consider.
In this guide, we’ll explore top ten alternatives to BuiltWith, breaking down each tool's standout features, pricing, and downsides.
Stick around to discover a 100% FREE tool that can amplify the results you get from any go-to-market platform, ensuring you make the most of whichever solution you choose.
How I Chose the Best BuiltWith Alternatives
To determine the best BuiltWith alternative, I focused on user feedback on platforms like Capterra, G2, and TrustRadius, integration capabilities with other CRM platforms, and interface design and overall ease of use. And, of course, my own experience.
Here are the top 10 BuiltWith Alternatives that made the list:
- Wappalyzer
- SimilarTech
- UpLead
- Lead411
- Seamless.AI
- RocketReach
- Clearbit
- Snov.io
- LinkedIn Sales Navigator
- Hunter.io
1. Wappalyzer
Wappalyzer is a great alternative to BuiltWith for those seeking similar functionality at a lower price point! It monitors thousands of websites and technologies, compiling lists with the latest information.
The platform provides a comprehensive set of features that deliver technographic insights to enhance lead generation strategies. Here are some of my favorites:
- Technology lookup, analyzing and displaying the technologies used by a website, including CMS, server software, and analytics tools
- Technology profiler, allowing users to create profiles of specific websites to track and analyze their technology usage over time
- Lead Generation, helping users identify potential leads by revealing which companies are using specific technologies, aiding in targeted outreach
- Website alerts, alerting users of the changes in technology stacks on monitored websites
I found Wappalyzer to be an invaluable tool for analyzing web technologies. The onboarding is seamless (or at least it was for me), and I appreciated the clear layout and helpful documentation that made the process easier.
If you’re wandering about the downsides, I do wish for a bit more in-depth analytics and customization options. And while technically it is a more affordable option than BuiltWith, Wappalyzer is still on the pricier side.
Wappalyzer Pricing
- Free trial with 50 technological lookups a month
- Pro: $2,500/year
- Business: $4,500/year
- Enterprise: $8,500+/year*
*With each annual plan, you get two months for free
Wappalyzer Pros & Cons
2. SimilarTech
SimilarTech is a Sales Insight Platform (SIP) for tracking usage analytics and technology adoption in real time. It’s a strong alternative to BuiltWith, especially if you’re seeking enhanced competitive analysis features.
One of its key features is the ability to monitor technology adoption trends across various industries, providing users with a wider view of market dynamics. This functionality allows users to spot emerging technologies and better assess their competitors' tech strategies.
Here are some of the other features I found useful:
- Market share mapping, offering insight into web usage statistics of Search technologies
- Competitive intelligence, helping you monitor competition and understand the tech they’re implementing, ways they’re evolving, etc.
- Market research, enabling you to understand the broader technology market landscape
- Lead generation, helping you identify potential leads based on technology usage, facilitating targeted outreach efforts
Personally, I loved SimilarTech’s competitive insights, which made it easy for me to analyze tech stacks and market trends. Its intuitive interface made the platform super easy to navigate.
However, SimilarTech’s limited free access and occasional data gaps can be frustrating. Some features also have a slight learning curve and require time to master.
SimilarTech Pricing
- Free trial available
- Pro: Starting from $290/month
- Custom upon request
*SimilarTech’s website was under maintenance at the time of writing this article, so the updated pricing is not available yet
SimilarTech Pros & Cons
3. UpLead
UpLead is a powerful platform that offers access to a verified B2B contact database. It’s a solid alternative if you’re more interested in building accurate prospect lists than analyzing website technologies.
Key features include:
- Robust database, offering access to over 155 million verified contacts
- Advanced search, with more than 50 filters for detailed targeting
- Technographic and intent data, providing deeper insights into prospect behaviors
- Data enrichment, adding over 50 data points to help create a comprehensive profile
- Various integrations and API, ensuring seamless workflow management
One of UpLead's standout qualities is its commitment to data accuracy. It verifies contacts in real time and offers refunds for incorrect or outdated information. The platform’s interface is intuitive, making navigation effortless even for less experienced teams.
On the flip side, finding specific contact details occasionally turned into a hassle, with the search functionality feeling clunky and not as user-friendly as you'd expect from a platform like this. We also encountered technical issues that interrupted our workflow at crucial points. Fortunately, UpLead’s responsive 24/7 customer support stepped in to resolve problems quickly, which eased some of the frustration.
UpLead Pricing
- Free 7-day trial
- Essentials: $99/month
- Plus: $199/month
- Professional: Custom pricing
UpLead Pros & Cons
Keep reading: Iinterested in learning how UpLead stacks up against the competition? Explore our in-depth comparison of ZoomInfo vs. UpLead.
4. Lead411
Lead411 offers an efficient solution for sales teams needing quick, targeted lead generation. It’s especially useful when tracking specific triggers like company growth, personnel changes, or funding rounds that signal business opportunities.
The platform offers:
- Real-time email verification, providing access to accurate contact data
- Industry-specific data filters, helping you focus on leads within your target sectors
- List building automation, allowing the creation of targeted lead lists with minimal effort
- Team collaboration tools, making it easier for teams to share and organize lead data across departments
The ability to generate targeted lead lists quickly was a HIGHLIGHT for me with Lead411. The tool was adept at filtering contacts based on precise criteria, which streamlined our sales prospecting. The alerts for key events, like job changes and funding rounds, were timely and gave us a competitive edge in reaching out to potential clients.
On the downside, the platform was occasionally buggy, especially when using the filtering feature. This felt particularly frustrating when I was trying to refine searches, as it sometimes led to inaccurate or incomplete results. Other users have also reported similar issues, proving that this is an ongoing concern when using the platform.
Lead 411 Pricing
- Free 7-day trial
- Basic Plus Unlimited: $99/month/user*
- Enterprise Limited: Custom pricing
*All prices pertain to the yearly billing model
Lead 411 Pros & Cons
5. Seamless.AI
If you’re looking for a tool that harnesses the power of AI to streamline your sales processes, Seamless.AI is worth considering. It’s an excellent alternative for those who need fast, accurate contact information.
Here’s what Seamless.AI offers:
- AI-driven contact discovery, locating and verifying contacts at scale
- Real-time data updates, ensuring your data stays current and actionable
- Automated lead enrichment, enriching your CRM data without manual effort
- Sales workflow automation, seamlessly integrating with your existing tools to automate repetitive tasks
- In-app engagement tools, allowing direct communication with prospects without leaving the platform
Seamless.AI impressed me with its AI-driven capabilities, delivering contact details with speed and high accuracy. Plus, the platform’s automation features saved us COUNTLESS hours by handling repetitive tasks for our team.
However, the platform isn’t without its faults. I occasionally had issues with outdated or incomplete data, which disrupted our workflow at crucial moments. This wasn’t just an isolated experience—many other reviewers have also highlighted data quality concerns after using the platform.
Seamless.AI Pricing
- Free version with 50 credits
- Three other plans with pricing available upon request
- Add-ons attract additional fees
Seamless.AI Pros & Cons
6. RocketReach
RocketReach is a tool I frequently turn to when I need accurate contact information quickly. It’s particularly effective for sales teams looking to scale their outreach efforts.
RocketReach’s ability to provide reliable contact information is a significant benefit. The search capabilities are robust, and the platform handles large data sets efficiently, making it a valuable asset for our outreach efforts.
Additional features of RocketReach include:
- AI-powered contact recommendations, enhancing prospecting strategies
- Advanced search capabilities, allowing you to filter by title, location, and company size
- Bulk lookup and email outreach tools, accelerating the lead generation process
- Browser extension, making prospecting effortless
However, the pricing was a sticking point for me. While I found the entry level price affordable, the costs ramped up as I explored high-tier plans, hitting a monthly fee of $249/month/user. This sentiment isn’t unique—other users have also expressed concerns about the steep cost, especially when similar features are available from more affordable competitors. Here’s what another user had to say:
“Very expensive. I have hardly seen any tool in this section that is as costly as this. Plus it takes a lot of time to process the data you filter out.”
RocketReach Pricing
Individual plans:
- Essentials: $48/month*
- Pro: $108/month
- Ultimate: $249/month
Team plans:
- Team Pro: $83/user/month
- Team Ultimate: $207/user/month
- Custom
*All prices pertain to the annual billing model
RocketReach Pros & Cons
Bonus read: Check out our head-to-head comparison of ZoomInfo vs. RocketReach.
7. Clearbit
Clearbit is a well-rounded tool that combines data enrichment with lead generation, making it a versatile option for businesses that need comprehensive solutions. The platform offers:
- Prospector, for discovering new leads and expanding your target audience
- Reveal, which helps convert anonymous website traffic into actionable leads
- API access, enabling seamless integration and data updates
- Customizable data segmentation, for refining and targeting specific customer segments
Clearbit provided a comprehensive data enrichment solution that kept our CRM data fresh and relevant. The ability to uncover new leads through their Prospector tool was also beneficial, particularly when expanding our target audience.
The downsides? Clearbit’s database felt somewhat limited compared to other platforms, which could be a drawback for larger businesses needing broader coverage. The lack of publicly available pricing was also frustrating as it made it difficult to assess the cost-effectiveness of the tool upfront.
Clearbit Pricing
- Free plan
- For paid tiers—available upon request
Clearbit Pros & Cons
Keep reading: Leaning both ways regarding Clearbit? Our in-depth comparison of the best Clearbit alternatives may come in handy if you need to weigh more options.
8. Snov.io
Snov.io offers a wide array of tools focused on email outreach and lead generation, making it an excellent alternative for scaling email campaigns.
My favorites include:
- Email Finder, which pinpoints email addresses from a vast and accurate database
- Drip campaign automation, simplifying the process of scheduling targeted outreach
- Technographic insights, providing a clearer view of your leads' technology usage
- Browser extension, enabling direct prospecting from platforms like LinkedIn
Snov.io provided a SOLID email outreach platform for managing and scaling campaigns. The AI-powered tools for email content generation are a standout, helping tailor communication with potential leads. Their CRM was user-friendly and integrated well with our existing tools, making the overall experience seamless.
What about the downsides?
The pricing structure was somewhat complex, particularly with the additional charges for certain features like LinkedIn Automation. The credits could run out quickly when managing larger campaigns.
Snov.io Pricing
- Trial: free
- Starter: $30/month*
- Pro (5,000 credits): $75/month
- LinkedIn Automation add-on: $69/month/account
- Managed Service: starting at $3,999/month
*All prices pertain to the annual billing model
Snov.io Pros & Cons
9. LinkedIn Sales Navigator
LinkedIn Sales Navigator is the gold standard for sales professionals who rely heavily on LinkedIn for prospecting. It’s not just about finding emails—but about leveraging LinkedIn’s network to its fullest.
Here are some of the features I found extremely helpful:
- CRM sync, automatically logging LinkedIn activities directly into your CRM, reducing manual data entry
- Smart Links, enabling you to share personalized content with prospects and track their engagement
- Notes & Tags, helping you organize and categorize your leads
- Extended network access, allowing visibility into second and third-degree connections for broader outreach opportunities
- PointDrive Presentations, enabling you to send customized sales presentations and track who views them
LinkedIn Sales Navigator excelled at helping me LEVERAGE LinkedIn’s vast professional network. The advanced lead search was particularly effective, allowing for highly targeted prospecting.
I also appreciated the lead recommendations based on my existing network. The InMail messaging feature allowed me to reach out directly to leads without needing their email addresses, streamlining the outreach process.
However, the platform isn’t without drawbacks. I found the interface to be somewhat clunky, and the learning curve was steeper than expected.
Exporting data also proved to be more cumbersome than it should have been, an issue that other reviewers have also pointed out. Additionally, the platform’s integration capabilities were limited to only a few CRMs, which could be a drawback for businesses relying on more specialized tools.
LinkedIn Sales Navigator Pricing
- Core: $99.99/month
- Advanced: $169.99/month
- Advanced Plus: Custom
LinkedIn Sales Navigator Pros & Cons
10. Hunter.io
Hunter.io is an excellent tool for finding email addresses associated with specific domains, and it’s one of the most straightforward alternatives if you’re focusing on email outreach.
Notable features include:
- Hunter Campaigns, allowing users to send personalized emails directly from the platform
- Confidence Scoring, offering an estimation of how likely an email address is valid
- Google Sheets add-on, making it easy to organize and access email data within a familiar interface
- Bulk Domain Search, ideal for handling large-scale email discovery projects
When it comes to my team, Hunter.io was an invaluable asset for quickly finding email addresses associated with specific domains. The tool’s email verification feature was particularly useful, ensuring that our outreach efforts were directed to valid addresses, which minimized bounce rates. The ability to perform bulk tasks, such as domain searches, saved time when dealing with large datasets. Integration with our CRM was smooth, and the platform’s API access allowed for further customization.
However, I did find the feature set somewhat limited compared to other platforms. The focus is primarily on email finding and verification, which might not be enough for teams looking for more comprehensive solutions. There were also occasional interface issues, such as slow loading times and minor bugs, which affected the user experience.
Hunter.io Pricing
- Free
- Starter: $34/month*
- Growth: $104/month
- Business: $349/month
*All prices pertain to the annual billing model
Hunter.ioPros and Cons
Bonus read: Still in two minds regarding Hunter? We’ve compiled a list of the top Hunter.io alternatives to consider depending on your needs.
Final Thoughts on the Top 10 Builtwith Alternatives
Each of these alternatives to BuiltWith offers unique strengths for your specific business needs. If you're looking for a platform that focuses heavily on data accuracy and lead generation, UpLead and Seamless.AI stand out with their comprehensive databases and real-time updates.
On the other hand, tools like LinkedIn Sales Navigator provide robust networking capabilities that go beyond just email finding, offering direct access to a vast professional network.
If your primary concern is budget, Hunter.io is a more affordable option. It offers essential features without the complexity (or cost) of feature-packed platforms, making it ideal for teams that want to keep things simple without sacrificing efficiency.
And for those looking for a blend of enriched data and sales triggers, Lead411 and Clearbit are strong contenders.
But here’s the thing—no matter which tool you choose, enhancing your lead generation process shouldn’t stop there!
In fact, you can take it a step further with a tool I’ve found invaluable—RB2B’s Person-Level Website Visitor Identification tool.
How To Amplify Any Platform and Get More Leads With RB2B
While many of these platforms offer deep insights and robust lead generation capabilities, they often stop short of providing personal-level identification of your website visitors. That’s where RB2B comes in. It offers a Person-Level Website Visitor ID tool that delivers detailed profiles DIRECTLY to your Slack channel in real time. Here’s some of the information it provides:
- The visitor's name, job title, and company
- Their linkedIn profile and email address
- The specific pages they visited on your site
RB2B’s tool is especially powerful because it identifies INDIVIDUAL LEADS rather than just companies. This means you can reach out with confidence, knowing exactly who is interested in what, and tailor your outreach accordingly.
And the best part? RB2B is fully compliant with local regulations, such as the CCPA and CPRA. Since RB2B identifies only U.S.-based traffic, GDPR compliance isn’t required.
Another pro → the basic version is free FOREVER, making it a commitment-free addition to your current tech stack.
How To Get Started With RB2B
Getting RB2B’s tool up and running is a breeze:
- Register on the RB2B website
- Confirm your email address and provide some basic business information
- Add the RB2B script to your website’s header
- Connect RB2B to your Slack channel and enable alerts to receive real-time lead alerts
RB2B’s basic plan is free, but if you’re looking for more features like advanced filtering, CSV downloads, and additional integrations, you can upgrade to the Pro plan with a 30-day free trial and explore the full capabilities of RB2B.
If you’re serious about maximizing the potential of your lead generation tools, get the RB2B Person-Level Website Visitor ID tool. It complements the alternatives listed above and provides an edge in identifying and converting high-intent leads.
Keep reading: Still on the fence over which GTM platform to choose? We have other helpful guides you can explore:
- Lusha vs. ZoomInfo
- Apollo alternatives
- 6sense vs. ZoomInfo
- ZoomInfo alternatives
- Lusha alternatives
- Cognism vs. ZoomInfo
- Leadfeeder alternatives
- Seamless.AI vs. ZoomInfo
- Crunchbase alternatives
- Demandbase vs. 6sense
Featured image source: Artem Podrez