Website visitor identification software

Identify70-80%

of your website

traffic

RB2B is website visitor identification software. Install one script in your site header and RB2B identifies the people and companies visiting your site, then sends names, LinkedIn profiles, business emails and company data to Slack, Teams, your CRM, Clay and more (36 integrations in total). RB2B is installed on 55k+ websites. Learn more about RB2B.

RB2B matches visitors against a fully-permissioned publisher network using a combination of 1st and 3rd party cookies, device IDs and IP addresses, plus Demandbase's proprietary reverse-IP lookup network for company-level ID. Once a visitor is identified, RB2B sends them to your CRM or other tools where you can trigger workflows: add to a lead score, start automated outreach, or alert a rep in Slack.

It depends on your plan. On average, Pro+ identifies up to 70-80% of website traffic with Premium Resolution, Starter and Pro identify around 30-40%, and the Free plan (company-level only) around 15-20%. Person-level ID is US only, and company-level ID is global through RB2B's partnership with Demandbase. Rates are averages and vary by traffic. See how RB2B + Demandbase works.

RB2B is the simplest, fastest, easiest and least expensive path to the website visitor signal. You can be up and running in under 5 minutes, there is a forever-free plan, and paid plans start at $79/mo. Compare RB2B to other visitor identification tools.

Yes. Every account starts with a 7-day Pro+ trial (or 1,000 credits, whichever comes first) with LinkedIn profiles, companies, all integrations and validated business emails. After the trial you can stay on the Free plan for Company-Level ID (the company each visitor works at, no contact info) with 150 resolutions per month. You can upgrade to the Starter plan ($79/mo) for Person-Level ID with 300 monthly resolutions. See pricing.

Partly. RB2B's Person-Level ID is US-only technology with a US-only database, so it will not identify individuals located outside the US. Company-Level ID, through RB2B's partnership with Demandbase, is global, and you can configure it to US-only in your account. Companies based outside the US can use Person-Level ID on their US traffic. Read the compliance page.

Yes. RB2B has a SOC 2 Type II certification. SOC 2 documents are available in the Trust Portal at retention.securitypal.com (Retention.com is RB2B's parent company). Read about RB2B security.

RB2B's privacy and compliance program is grounded in continuous improvement and designed to align with the core principles underlying major global privacy regimes such as GDPR. Person-Level ID only resolves US traffic: the person-level database only contains profiles matched to US home addresses, and IP ringfencing ensures only US traffic is resolved. The worldwide Company-Level ID (with Demandbase) does not resolve to the person level and can be configured to US-only in your account. Use a consent collection tool if you deploy global company-level identification. Read the GDPR page.

If you were compliant with CPRA before, using RB2B will not break your compliance. See the Compliance page for details.