Website visitor identification software

Identify70-80%

of your website

traffic

RB2B is website visitor identification software. Install one script in your site header and RB2B identifies the people and companies visiting your site, then sends names, LinkedIn profiles, business emails and company data to Slack, Teams, your CRM, Clay and 50+ other apps. Over 100,000 websites use RB2B. Learn more about RB2B.

RB2B matches visitors against a fully-permissioned publisher network using a combination of 1st and 3rd party cookies, device IDs and IP addresses, plus Demandbase's proprietary reverse-IP lookup network for company-level ID. Once a visitor is identified, RB2B sends them to your CRM or other tools where you can trigger workflows: add to a lead score, start automated outreach, or alert a rep in Slack.

RB2B identifies 70-80% of website traffic when person-level and company-level ID are combined. Customers typically see 30-40% of visitors identified at the person level (US only) and an additional 30-40% at the company level through RB2B's partnership with Demandbase. See how RB2B + Demandbase works.

RB2B is the simplest, fastest, easiest and least expensive path to the website visitor signal. You can be up and running in under 5 minutes, there is a forever-free plan, and paid plans start at $79/mo. Compare RB2B to other visitor identification tools.

Yes. Every account starts with a 7-day full-featured trial with LinkedIn profiles, companies, all integrations and validated business emails. After 7 days you keep Company-Level ID for 150 resolutions per month for free. You can upgrade to the Starter plan ($79/mo) for Person-Level ID with 300 monthly resolutions. See pricing.

Partly. RB2B's Person-Level ID is US-only technology with a US-only database, so it will not identify individuals located outside the US (for GDPR and CCPA compliance). Company-Level ID, through RB2B's partnership with Demandbase, is global. Companies based outside the US can use Person-Level ID on their US traffic, and it is compliant. Read the compliance page.

Yes. RB2B has a SOC 2 Type II certification. SOC 2 documents are available in the Trust Portal at retention.securitypal.com (Retention.com is RB2B's parent company). Read about RB2B security.

Not for Person-Level ID. RB2B's person-level database only contains profiles matched to US home addresses, and IP ringfencing ensures only US traffic is resolved. The worldwide Company-Level ID (with Demandbase) does not resolve to the person level and complies with GDPR, but you must use a consent collection tool if you deploy global company-level identification. Read the GDPR page.

If you were compliant with CPRA before, using RB2B will not break your compliance. See the Compliance page for details.