RB2B turns anonymous website traffic into pipeline
RB2B is website visitor identification software. Install one line of code in your site header and RB2B identifies the actual people and companies visiting your website, then delivers their names, LinkedIn profiles, business emails and firmographics to Slack, Teams, your CRM, Clay and 50+ other tools in real time.
Most B2B website visitors leave without ever filling out a form. RB2B identifies 70-80% of that traffic by combining US person-level identification with global company-level identification through its partnership with Demandbase, so sales and marketing teams can reach out, alert reps, or add to lead scores while buying intent is still fresh.
RB2B is built by Retention.com, an identity data company based in Austin, Texas, and led by founder and CEO Adam Robinson. Today more than 100,000 websites use RB2B, and it's rated 4.5 stars from 275+ reviews on G2.
- websites use RB2B
- 100,000+
- of website traffic identified (person + company level)
- 70-80%
- to install and get your first leads
- < 5 min
- Type II certified
- SOC 2
What RB2B offers
Person-level visitor ID (US)
Names, LinkedIn profiles and validated business emails of the individual people visiting your site.
Company-level visitor ID (global)
Reverse-IP company identification worldwide through RB2B's partnership with Demandbase.
High-intent page tracking
Know when a visitor hits your pricing, demo or case study pages (Hot Pages).
ICP lead filtering
Automatically tag visitors who match your Ideal Customer Profile (Hot Leads).
50+ integrations
Slack, Teams, HubSpot, Salesforce, Clay, Zapier, Instantly, HeyReach, Webhook and more.
Identity data & APIs
The Retention.com identity data behind RB2B is also available via API, warehouse delivery or flat file.
How RB2B works
- 1. Install the pixel. Add RB2B's script to your site header and connect Slack, Teams or your CRM. Setup takes under 5 minutes.
- 2. Identify visitors. RB2B matches visitors against a fully-permissioned identity network (cookies, device IDs and IP addresses) plus Demandbase reverse-IP lookup for companies.
- 3. Filter and route. Tag visitors who fit your ICP or view high-intent pages, and route them to the right rep, sequence or integration.
- 4. Connect and convert. Reach out on LinkedIn, email or phone while the visit is fresh, and build pipeline from traffic you already have.
Trust and compliance
RB2B is SOC 2 Type II certified. Person-level ID is limited to US traffic, company-level ID is GDPR compliant, and CCPA/CPRA opt-outs are published and honored.
Company details
RB2B, a product of GetEmails, LLC dba Retention.com1401 Lavaca Street, Unit #298
Austin, TX 78701, USA
support@rb2b.com
What is RB2B?
RB2B is website visitor identification software. It identifies the people and companies visiting your website and sends their names, LinkedIn profiles, business emails and company data to Slack, Teams, your CRM and 50+ other tools, so sales and marketing teams can follow up while intent is high.
Who is behind RB2B?
RB2B is built by Retention.com (GetEmails, LLC), an identity data company headquartered in Austin, Texas, and led by founder and CEO Adam Robinson. RB2B runs on Retention.com's identity data engine.
Who uses RB2B?
Over 100,000 websites use RB2B, from early-stage startups that want to see who is on their site to growth-stage sales teams routing signals through HubSpot or Salesforce and enterprises ingesting the feed via webhook. See how RB2B fits your stage.
Start building pipeline
Alert your reps, start automated outreach, and add to lead score in under five minutes.
Get started with our free app today >>