RB2B frequently asked questions

RB2B is website visitor identification software. Install one script in your site header and RB2B identifies the people and companies visiting your site, then sends names, LinkedIn profiles, business emails and company data to Slack, Teams, your CRM, Clay and 50+ other apps. Over 100,000 websites use RB2B. Learn more about RB2B.

RB2B matches visitors against a fully-permissioned publisher network using a combination of 1st and 3rd party cookies, device IDs and IP addresses, plus Demandbase's proprietary reverse-IP lookup network for company-level ID. Once a visitor is identified, RB2B sends them to your CRM or other tools where you can trigger workflows: add to a lead score, start automated outreach, or alert a rep in Slack.

RB2B identifies 70-80% of website traffic when person-level and company-level ID are combined. Customers typically see 30-40% of visitors identified at the person level (US only) and an additional 30-40% at the company level through RB2B's partnership with Demandbase. See how RB2B + Demandbase works.

RB2B is the simplest, fastest, easiest and least expensive path to the website visitor signal. You can be up and running in under 5 minutes, there is a forever-free plan, and paid plans start at $79/mo. Compare RB2B to other visitor identification tools.

Yes. Every account starts with a 7-day full-featured trial with LinkedIn profiles, companies, all integrations and validated business emails. After 7 days you keep Company-Level ID for 150 resolutions per month for free. You can upgrade to the Starter plan ($79/mo) for Person-Level ID with 300 monthly resolutions. See pricing.

Your sales reps can act on buying intent while it is fresh. Reps need to know when a named account they are pursuing hits a high-intent page, and repeat visits are even more valuable. RB2B identifies those people and accounts so reps can be alerted, reach out, or add the visit to a lead score.

For Ideal Customer Profile visitors, use manual or automated omnichannel outreach: connect on LinkedIn, send a simple email flow, and follow up with a LinkedIn message. Higher-traffic sites often use Clay to enrich, segment and push visitors into messaging platforms. Browse outreach playbooks in the RB2B Academy.

RB2B has a free plan and paid plans from $79/mo. Free is $0 (Company-Level ID, 150 resolutions/mo). Starter is $79/mo (Person-Level ID, LinkedIn URLs to Slack or Teams, 300 resolutions/mo). Pro starts at $149/mo (business emails and all integrations, from 600 resolutions/mo). Pro+ starts at $199/mo (Premium Resolution with higher match rates, from 600 resolutions/mo).

Yes. Every account gets a 7-day full-featured trial, and no credit card is required. After the trial you can stay on the free plan forever or upgrade.

A resolution is one identified website visitor that RB2B delivers to you. Each plan includes a number of monthly resolutions, and higher Pro and Pro+ tiers add more (up to 2,500 on Pro and up to 2,500,000 on Pro+).

Additional resolutions are billed as overage: 45¢ per resolution on Starter and 25¢ per resolution on Pro and Pro+.

Pro+ uses Premium Resolution. It adds the Identity Graph Waterfall and raises coverage from 15-20% to 35-45% for both contact-level (US) and company-level (global) ID. Both plans include business emails, Hot Pages, Hot Leads, exclusions and all integrations.

Slack and Teams are on every plan. Pro and Pro+ add Clay, HubSpot, Salesforce, Zapier, Webhook, Apollo, CSV export and over a dozen other products. See all integrations.

Yes. Pro and Pro+ customers can add domains for $99/mo (up to 5). Agencies managing client sites can use the agency program.

Company-Level ID is global on every plan. Contact-level (person) ID is US only. Read more in the FAQ.

Every plan includes the self-serve knowledge base plus AI chat and AI email support. Pro and Pro+ also include human escalation.

Contact us. Pro+ volumes above 12,500 monthly resolutions are priced with our team. Get in touch.

High-intent page tracking shows you which identified visitors view the pages that signal buying intent, such as pricing, case studies or product demos. In the RB2B app this feature is called Hot Pages: you mark your high-intent URLs and RB2B tags every visitor who views them.

ICP lead filtering automatically tags website visitors who match your Ideal Customer Profile, so reps only spend time on the leads that matter. In the RB2B app this feature is called Hot Leads.

You can filter by company revenue, company size, seniority, department, category and geography.

RB2B connects to 50+ apps, including HubSpot, Salesforce, Slack, Microsoft Teams, Clay, Zapier, Apollo, Instantly, Smartlead and HeyReach, plus a Webhook and CSV export for anything else.

RB2B sends identified website visitors to HubSpot and adds their pageviews to the contact's timeline. From there you can use HubSpot workflows for lead assignment, routing, rep alerts, lead scoring and personalized email sequences.

You can exclude traffic by domain, URL or list, for example internal traffic from your own team, competitors, or industries you do not sell to. In the RB2B app this is called Page Suppression.

Partly. RB2B's Person-Level ID is US-only technology with a US-only database, so it will not identify individuals located outside the US (for GDPR and CCPA compliance). Company-Level ID, through RB2B's partnership with Demandbase, is global. Companies based outside the US can use Person-Level ID on their US traffic, and it is compliant. Read the compliance page.

Yes. RB2B has a SOC 2 Type II certification. SOC 2 documents are available in the Trust Portal at retention.securitypal.com (Retention.com is RB2B's parent company). Read about RB2B security.

Not for Person-Level ID. RB2B's person-level database only contains profiles matched to US home addresses, and IP ringfencing ensures only US traffic is resolved. The worldwide Company-Level ID (with Demandbase) does not resolve to the person level and complies with GDPR, but you must use a consent collection tool if you deploy global company-level identification. Read the GDPR page.

If you were compliant with CPRA before, using RB2B will not break your compliance. See the Compliance page for details.

Yes, we recommend it. Add disclosure language about cookies and online data partners being used to associate site activity with other personal information (subject to approval from your legal team), along with an opt-out link to app.retention.com/optout.

Yes. The Data Services Agreement, Data Usage Terms, DPA and InfoSec Addendum are all on the compliance page.

Yes. Use the CCPA/CPRA "Do Not Sell My Info" opt-out or the database opt-out.

Agency: yes, with a master/sub-account structure and a 20% sub-account discount (see the agency program). Affiliate: yes, through Tolt, paying 20% commission on referred deals. Tech vendors who want to power visitor resolution in their own app can talk to us. White label: not available.

Email support@rb2b.com or use the live chat on any page. For sales, data licensing or partnerships, see the contact page.