Lead Generation Software That IDs Website Visitors & Triggers Workflows
RB2B is the only lead generation software with person-level visitor ID. Know exactly which decision-makers are browsing your site in real-time, and automatically turn anonymous traffic into sales opportunities.
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Turn Anonymous Traffic Into Qualified Leads
Lead generation doesn't have to be a guessing game. With RB2B, you'll know exactly who's on your site, names, titles, LinkedIn profiles, and emails, delivered in real time.
Here's how it works:
Install our lightweight pixel on your website
We identify the individuals visiting (not just the companies)
Get their contact info sent straight to your Slack, Teams, or CRM
Trigger workflows, score leads, or automate outreach instantly
All the Features You Need to Capture High-Intent Leads
Lead generation doesn't have to be a guessing game. With RB2B, you'll know exactly who's on your site, names, titles, LinkedIn profiles, and emails, delivered in real time.
Person-Level Visitor ID
RB2B delivers individual profiles with LinkedIn URLs, job titles, and verified business emails. Move beyond company names to connect with actual decision-makers immediately.
Real-Time Sales Alerts
Get instant Slack notifications when high-intent leads visit key pages. No waiting for weekly reports or batch data exports.
Hot Leads & Hot Pages
Automatically flag visitors matching your ideal customer profile and track engagement with high-intent pages like pricing, demos, and competitor comparisons.
CRM Integration That Works
Push visitor data directly into HubSpot or Salesforce workflows. Trigger tasks, update lead scores, or launch email sequences based on real browsing behavior.
Advanced Features to Maximize Lead Quality
Focus your sales efforts where they matter.
Traffic Insights Dashboard
Filter visitors by company size, industry, geography, and seniority. Spot patterns in your best prospects and focus outreach where it matters.
Smart Page Suppression
Block low-value pages like careers, blog posts, and login screens from your alerts. Keep your dashboard focused on genuine buying signals.
Global Company-Level Data
Want to capture international traffic too? Our Demandbase integration delivers compliant, accurate company-level lead data from anywhere in the world.
Integrations
Seamless Integration With Your Sales Stack
Seamlessly integrate RB2B with HubSpot, Salesforce, Slack, Teams, or thousands of tools via Zapier and webhooks, ensuring visitor data flows instantly into your workflows without extra effort.
Start Turning Website Traffic Into Qualified Leads Today
Ready to identify real leads and not just anonymous visitors? Start with 150 free visitor IDs. No credit card required.
Get Started With Our Free App Today >>RB2B identifies 70-80% of U.S. website traffic, providing names, job titles, LinkedIn, and business emails.
Just a few minutes. Add our tracking pixel, configure hot pages (optional), and connect tools like Slack or HubSpot.
RB2B integrates directly with HubSpot, Salesforce, Slack, and Microsoft Teams. It also connects to thousands of other tools via webhooks and Zapier for extensive automation (e.g., email outreach, LinkedIn sequences).
RB2B focuses solely on U.S. traffic, ensuring full CCPA and CPRA compliance. By not processing EU visitor data at the person level, it avoids GDPR concerns. Users should ensure their privacy policy reflects this.
Absolutely. RB2B offers a free plan with 150 monthly identification credits. No credit card, setup fees, or contracts required for the free plan. A 7-day Pro trial is also available.
For individuals, RB2B provides name, job title, LinkedIn URL, and business email. For companies (if individuals aren't identified), it offers firmographic data like company name, industry, size, and location. Higher plans may include pageview history.
Via a proprietary publisher network using cookie and device matching for U.S. visitors only, delivering real-time, actionable leads.
RB2B is credit-based: one credit per unique person identified and delivered. Free plans offer limited monthly credits (e.g., 150-200), while paid plans include larger bundles with decreasing cost per credit.
Yes, Pro and higher plans allow advanced filtering and segmentation by job title, industry, company size, and "hot pages" visited, helping prioritize leads.