If you’ve worked in sales and marketing long enough, you know that anonymous website traffic is often a goldmine of untapped potential. The real challenge comes in identifying who’s visiting your site and determining whether they’re just browsing or ready to convert. That’s where go-to-market platforms like Leadfeeder (now Dealfront) step in.

At face value, Leadfeeder promises to turn website traffic into actionable insights, allowing you to see which companies are interested in your business and analyze their engagement in real time. But can it truly deliver on converting these visitors into sales-ready leads? 

In this Leadfeeder review, I’ll break down the platform’s key features and pricing, helping you gauge its ability to transform website traffic into tangible sales opportunities.

Want to get the best results? I’ll also share a 100% FREE tool my team uses to gain even deeper insights into visitor behavior and explain how we boost our lead generation using it alongside Leadfeeder.

Key Products, Features, and Practical Use Cases

Leadfeeder’s main offerings are spread across three key products:

1. Web Visitors
2. Connectors
3. IP Enrich API

Web Visitors

Leadfeeder’s Web Visitors tool is designed to help sales teams unlock the full potential of their anonymous website traffic. Having used it for several campaigns, I can confidently say that this tool offers significant insights, especially for identifying high-value prospects. 

What sets Web Visitors apart from similar tools is the precision with which it connects IP data to actual companies. By eliminating ISP traffic, you're left with a goldmine of actionable information.

Here’s what I liked most about Web Visitors:

• Company identification: Pinpoints the companies behind anonymous traffic, even when employees work remotely.
• Lead scoring: Automatically prioritizes leads based on their interaction with your website, helping you to focus on the hottest prospects.
• Custom segmentation: Allows you to create custom feeds based on specific criteria, like industry or page visits, which helps your team focus on high-intent companies.
• CRM sync: Seamlessly integrates with major CRM tools like Salesforce, HubSpot, and Pipedrive, keeping your workflows efficient and information up to date.
• Form tracking: Tracks submissions on website forms, giving you another layer of lead qualification.

Connectors

Leadfeeder’s Connectors tool brings visitor insights into third-party platforms, helping you enrich marketing and analytics processes. We used it to tailor our audience targeting by syncing firmographic data directly into platforms like Google Analytics.

What impressed me was how effortlessly we were able to transform basic traffic metrics into meaningful B2B insights. This allowed our marketing team to focus on the right audience without wasting resources.

Here’s what stood out the most:

• Audience targeting: Enriches your audience data with firmographic insights, leading to improved segmentation and ad performance.
• CRM and marketing automation: Keeps visitor data flowing directly into CRM platforms, enabling real-time updates on leads.
• Slack alerts: Instantly notifies the team of key visitor interactions, ensuring quick follow-ups.
• Custom reports: Generates tailored reports based on industries or company-specific behaviors for better marketing insights.

IP Enrich API

The IP Enrich API adds tremendous value by translating anonymous IP addresses into detailed firmographic data.

I was MIND-BLOWN by how quickly the API returned detailed data to improve our inbound marketing efforts. Within seconds, we had a full company profile in hand, which allowed us to pivot our outreach strategy almost instantly.

Key features include:

• IP to company matching: Transforms anonymous IP addresses into recognizable companies with relevant data like industry and size.
• Firmographic data: Offers detailed insights on company size, revenue, and location, helping prioritize leads.
• Daily data updates: Ensures data accuracy through continuous updates.
• GDPR compliance: Guarantees full adherence to data privacy laws like GDPR, securing legal and safe data usage.

Data Quality

Leadfeeder places a strong emphasis on ensuring the data it delivers is actionable and precise. Its approach to filtering out non-valuable traffic—like bots and ISPs—proved effective in tracking CLEAN, high-quality leads. This wasn’t just a one-time result either; consistently, Leadfeeder delivered leads that aligned with our prospecting goals, minimizing irrelevant traffic.

Here’s where Leadfeeder’s data quality impressed me the most:

• Filtered for quality leads: By automatically filtering out ISPs and bots, Leadfeeder ensures that only real companies, not noise, make it through. I liked how I could rely on these filters without constant manual adjustments.
• Customizable filters: I found the ability to fine-tune and hide unwanted companies particularly useful for team efficiency. 
• Data enrichment: The data enrichment capabilities stood out, adding extra layers of information such as company size and industry through third-party verification. This enriched data gave us a clearer picture of who we were targeting.

Like with any platform, there were a few instances where the data wasn’t 100% accurate. The tool occasionally revealed companies that weren’t quite relevant to our needs or had landed on our site accidentally. However, these issues were minimal and didn’t impact the tool’s overall effectiveness.

Users have pointed out a similar issue:

“...While DealFront surely uses advanced algorithms to provide insights into website visitors, there can be instances where the information is not as precise as expected…”

Pricing

Leadfeeder offers two subscription models:

1. Free
2. Paid: Starting at €99/month

While the Free plan was helpful for testing the platform, it was fairly restrictive in terms of data access. For instance, the data visibility was limited to only the last 7 days and CAPPED at 100 identified companies—which we concluded would make it challenging to run long-term campaigns.

After switching to the Paid plan, my team gained access to unlimited visits data storage, and the ability to view all identified companies. The upgrade enhanced our capacity to track high-value leads over longer periods, offering a more comprehensive view of their engagement patterns. Ultimately, the paid version helped our sales and marketing teams leverage detailed insights and build more effective outreach strategies.

Leadfeeder Reviews

After reviewing feedback from multiple platforms, it's clear that Leadfeeder's company-level insights are highly regarded by most users. They praise its ability to reveal detailed information about anonymous website visitors, enabling more focused outreach efforts. 

However, some users express frustration over the lack of person-level identification and occasional misidentifications in visitor data. One user summarized this common issue, stating: 

“I wish it let me know who specifically was on our website,” reflecting a desire for more granular insights into individual visitors rather than company-level data.

My experience aligns with much of this feedback. While Leadfeeder provided accurate company insights and seamless CRM integrations, there were instances where it struggled to identify the most relevant companies. These occasional misidentifications didn’t significantly affect our workflow, but they did result in a few irrelevant leads.

That said, here’s a breakdown of Leadfeeder’s ratings from key review sites (accurate as of October 2024):

Based on other users' sentiments and my experience with the platform, I'd consider the following as the key pros and cons of using Leadfeeder:

Tips for Maximizing Your ROI on Leadfeeder

To make the most of Leadfeeder’s powerful website visitor identification, it’s essential to dig deeper into its functionalities. After working with Leadfeeder across different campaigns, I’ve learned that success doesn’t just come from identifying visitors—it comes from how you act on that information. Here are three tried-and-tested strategies to boost your Leadfeeder ROI:

1. Track high-intent companies with custom feeds.
2. Use visitor tagging to prioritize outreach.
3. Combine Leadfeeder with RB2B for enhanced lead insights.

1. Track High-Intent Companies With Custom Feeds

One of Leadfeeder’s most impactful features is its ability to set up custom feeds based on your ideal customer profiles (ICPs). By using custom filters, you can monitor companies showing the strongest purchase intent.

For example: set up a feed that highlights companies from specific industries or geographic regions, or those that have visited high-intent pages like pricing or demo request sections. This targeted approach ensures that your sales team prioritizes the most qualified leads, boosting engagement and conversions.

2. Use Visitor Tagging To Prioritize Outreach

Visitor tagging is a lesser-known but HIGHLY EFFECTIVE feature within Leadfeeder. By tagging visitors based on their activity or engagement level, you can categorize them into specific groups, like high-interest, follow-up needed, or nurture.

For example, if a visitor returns multiple times to key pages like pricing or case studies, tagging them as hot leads helps your sales team identify them as priority prospects. This organized approach ensures no valuable lead slips through the cracks and allows for more personalized follow-ups that resonate with the prospect's specific needs.

3. Combine Leadfeeder With RB2B for Enhanced Lead Insights

Leadfeeder offers valuable company-level insights, helping you identify which businesses are visiting your website. But what if you need to go a step further and uncover exactly who those visitors are? That’s where RB2B steps in, offering deeper, person-specific information to complement your Leadfeeder data.

With RB2B’s Person-Level Website Visitor ID tool, your team gains real-time access to essential details about individual visitors—no guesswork involved. This tool instantly delivers the following data straight to your Slack channel:

• Visitor’s name
• Job title
• Company
• LinkedIn profile
• Email address

On top of that, RB2B shows which specific pages the visitor interacted with, giving you a clear signal of their intent. This level of detail allows you to tailor your outreach with precision, ensuring you reach out when prospects are MOST ENGAGED. For instance, if a decision-maker visits your pricing page, it’s a strong indicator they’re evaluating your services—and are ready to buy.

Why RB2B and Leadfeeder Work Well Together

While Leadfeeder identifies the companies behind website visits, RB2B adds another layer by pinpointing individual visitors and their specific behaviors. Timing is everything in sales, and this combination helps you act quickly when the moment is right. You’ll no longer have to wait until a scheduled follow-up—RB2B allows your team to strike when interest is at its peak, ensuring faster and more targeted engagement.

Better yet, RB2B integrates smoothly into your existing Slack workflows, ensuring that you get real-time alerts with no disruption to your processes. You can focus on taking action instead of digging through cumbersome data, speeding up your outreach and conversion efforts.

At this point, you're probably wondering: Is RB2B compliant with privacy regulations?

Absolutely! RB2B focuses only on U.S.-based traffic—it’s 100% COMPLIANT with U.S. privacy laws like the CCPA and CPRA. As it doesn’t track visitors from Europe, you won’t have to worry about GDPR compliance issues.

How To Get Started With RB2B

To use RB2B's free Person-Level Website Visitor Identity tool, all you have to do is:

1. Sign up for the platform
2. Validate your email address
3. Add the RB2B tracking script to your website.
4. Connect it to your Slack and activate instant alerts

RB2B offers a 30-day free trial, giving you full access to its premium features. After the trial, you can either continue with the 100% FREE plan or opt for the Pro version to access advanced functionalities.

Final Thoughts: Is Leadfeeder the Right Choice for You?

Leadfeeder stands out as a robust tool for businesses looking to transform website traffic into actionable leads. With its seamless CRM integrations and adjustable filters, it helps sales and marketing teams prioritize high-value prospects.

Leadfeeder’s lack of person-level identification might leave some users wanting more, but that can be resolved if you pair it with RB2B’s Person-Level Website Visitor ID tool. This tool provides person-specific data, ensuring your team connects with the right individuals when interest is at its peak. The combination of company-level and person-level insights creates a more targeted and effective lead generation approach.

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Featured image source: Serpstat