ZoomInfo vs. Salesgenie: Choosing the Right Platform for Your Sales Needs
The days of browsing phone books and knocking on strangers’ doors are long gone (or so I hope). Today, you can access a large pool of leads with a click of a button. Not just that—with a few more clicks, you can reveal the most qualified leads, contact them in bulk, and find out all you need about them to secure the sale.
A new problem has emerged, though. With so many sales platforms on the market, how do you know which ones are worth the investment?
To help bring some clarity into this confusion, I’ll give you some pointers—two platforms at a time. First up are ZoomInfo, a staple among sales intelligence solutions, and Salesgenie, Data Axle’s simple but effective tool.
I’ll give my honest opinion of each, comparing their:
- Key features
- Data
- User experience
- Pricing
- User reviews
By the end, you’ll have all you need to decide which platform is the better choice for your sales efforts.
Now, let’s get into this ZoomInfo vs. Salesgenie duel.
ZoomInfo vs. Salesgenie: The Basics
ZoomInfo is likely the most popular B2B data solution in the market. To call it a platform would be an understatement as ZoomInfo hosts an entire ecosystem of products to connect you with the right people. It offers separate platforms for:
- Sales
- Marketing
- Operations
- Data teams (DaaS)
- Talent teams
To keep the comparison fair and concise, I’ll focus on ZoomInfo’s Sales platform. An all-in-one sales intelligence solution, the platform is designed to help you maximize your prospecting efficiency and reach your revenue goals.
Salesgenie is the brainchild of Data Axle, a well-known data solution. Like ZoomInfo Sales, it provides you with leads, but it covers both B2B and B2C markets. It aims to give you quick and easy access to relevant data as well as tools to streamline your outreach and other sales operations.
Bonus read: Check out my top 10 list and reviews of popular ZoomInfo alternatives.
1. Key Features
ZoomInfo’s hallmark and the aspect I respect the most is its wide range of features. I’ve tried many tools, but none of them ever came close. Here’s a brief rundown:
- Prospecting: B2B contact and company data search
- Intent signals: Prospect identification with buyer intent data and website visitor tracking
- Conversation intelligence: Analysis of customer calls, emails, and meetings
- Sales automation: Automated multi-touch direct dialer and email sequences
- ZoomInfo Copilot: AI that prioritizes high-intent accounts, provides interactive chat summaries, and gives email copy suggestions
- Email analytics: Real-time campaign performance monitoring and prospect recommendations engine
ZoomInfo has a browser extension and mobile app for on-the-go prospecting, integrates natively with 70+ tools, and has an API for custom connections.
Salesgenie may not be as comprehensive as ZoomInfo, but it offers a decent amount of features, including:
- Unlimited access to business and consumer leads
- Ability to search contacts by various criteria, such as location, industry, and income
- Customized lists based on your search criteria
- Built-in outreach tool for email, calling, and direct dials
- Outreach assistance from a marketing expert
- Lead management tool with different views, notes, tags, and status icons
- Sales team management tool with lead routing and progress tracking
Salesgenie also has a mobile app and browser extension. Its only pre-built integrations are with Salesforce and Microsoft Dynamics 365, but it provides an API for custom ones.
2. Database Size and Accuracy
When it comes to data coverage, ZoomInfo runs circles around Salesgenie. It has an INSANE database of over 300 million professional contacts, while Salesgenie’s has only around 17 million. Salesgenie does feature over 300 million consumer contacts, though.
Besides contacts, both platforms provide demographic and intent data, but ZoomInfo also supplies technographic data and website visitors.
Both platforms claim to have robust and complex data verification systems with dedicated research teams that update their data regularly.
However, I feel like ZoomInfo prioritized quantity over quality. I found its data to be hit or miss. The reviews are also mixed, with some users praising the accuracy and others reporting high bounce rates. I did notice some missing, inaccurate, and stale information with Salesgenie as well, but not as much.
Some errors are expected from any platform, but based on my experience and user reviews, Salesgenie’s data is a bit more reliable than ZoomInfo’s, albeit limited.
Bonus read: See how ZoomInfo compares to Seamless.AI.
3. User Experience
As expected, ZoomInfo’s feature-rich interface can be overwhelming for new users. I know it was for me. But I have to give it to ZoomInfo because it does provide comprehensive resources to help you onboard, namely:
- ZoomInfo University
- Webinars
- Help center
Once I learned the basics, I actually found ZoomInfo user-friendly. It’s clear that it was designed with efficiency in mind. It not only allows me to do my usual sales schtick with ease but also perform other day-to-day tasks faster.
ZoomInfo syncs perfectly with other tools I use and gives me many opportunities to automate tedious tasks. For example, I can reach out to prospects across channels as soon as the intent is detected and simultaneously run A/B tests to optimize my messaging.
Being a simpler tool, Salesgenie entailed a quicker setup and onboarding than ZoomInfo. The platform immediately struck me as intuitive, though it could use a more modern look. One minor but useful feature I particularly liked is that I can draw on a map to define the specific locations I want to target.
When you first get started with Salesgenie, you’re assigned an experienced representative to help you learn the ropes and make the most of the platform’s capabilities. It also comes with a help center and free webinars in case you need additional support.
I haven’t had any encounters with either platform's customer support, but other users seem generally pleased in this regard.
4. Pricing
As ZoomInfo doesn’t publicly display its pricing, you’ll need to contact its sales team to get your estimate. Even when you contact them, you won’t get the exact pricing because the plans are customizable. Although it is fairly common, I am not a fan of this practice, as it can be a major time-sink.
An upside is that ZoomInfo tailors the plans to your needs, considering factors like:
- Features and data
- Number of licenses
- Exporting credits
- Integrations
Add-ons, such as Streaming Intent, are charged separately, and their price is also usage-based. Both these and the subscription plans include a free trial.
All in all, if you run a large-scale sales operation and want to unlock ZoomInfo’s full capabilities, you’ll likely need to set aside tens of thousands of dollars—starting from almost 15K annually!
Salesgenie, however, offers three pricing plans:
- Individual: from $149/month + free 3-day trial
- Team: from $299/month
- Custom: available upon request
The exact cost depends on factors such as the number of users and features you need. You can request a free quote if you want to get an accurate estimate.
Salesgenie will also refund you for any instances of outdated or incorrect data, so major props to them!
For me, this is a no-brainer. True, Salesgenie is also not the most affordable platform on the market, but ZoomInfo’s pricing is the biggest letdown.
Bonus read: Check out our in-depth comparison of ZoomInfo and UpLead.
5. User Reviews
In general, both ZoomInfo and Salesgenie have mostly good ratings and positive comments on popular review sites. Check them out below:
ZoomInfo reviewers particularly liked:
- How easy it is to fetch leads and their contact info
- Its ability to automate the entire sales process
- The breadth of features and data
- Customer support
The most common complaints were regarding the occasionally cumbersome UI and data quality issues.
Salesgenie reviewers praised the platform for:
- Its ease of use, especially with campaign creation
- The initial training and support
- Overall customer service
As for the negatives, the most commonly listed ones pertain to the interface and data inaccuracies, just like with ZoomInfo.
To sum up all my thoughts and user reviews, here’s a quick pros and cons rundown:
ZoomInfo vs. Salesgenie: The Verdict
At the end of the day, it all comes down to your specific needs and budget.
If you’re looking for an enterprise-level, all-encompassing sales solution and don’t mind the hefty price tag, ZoomInfo is for you. And if your demand and budget are small, Salesgenie’s simple solution will get the job done, to say the least. Both platforms are long-standing, reputable, and do what they’re intended for excellently.
The good news is, whichever platform you end up choosing, you can use RB2B to amplify your reach. RB2B provides Person-Level Website Visitor Identification, delivering prospect information straight to your Slack. The best part is—it’s free and can be set up in minutes.
Here’s how!
How RB2B Can Complement Any Sales Platform (for Free!)
Remember how I said that ZoomInfo tracks website visitors? Well, RB2B does the same, but it identifies leads at the INDIVIDUAL level. That means you don’t have to browse org charts or rely on guesswork to determine the right employee to contact. Those who visit your website are the most qualified leads, and RB2B delivers them to you on a silver platter.
To enable RB2B, you need to add it to your website and connect it with Slack. As soon as you do that, the tool will begin detecting visitors and sending them to you in real time. There’s no need for any spreadsheets or other integrations—all the information you need will be provided in message form.
You’ll be able to see the lead’s name, company, job title, email address, LinkedIn profile, and even the pages they were most interested in.
With all this knowledge, you can send the right messages to the right people at the right time, improving your chances of closing every deal.
Important note: RB2B fully complies with all the local regulations, including the CCPA and CPRA. The tool identifies only U.S.-based traffic, so the GDPR doesn’t apply.
How To Set Up RB2B
Take the following steps to get started with RB2B:
- Sign up on the website
- Confirm your email address and provide basic information
- Drop the RB2B script to your website’s header
- Integrate it with your Slack channel and enable alerts
The entire process takes only minutes. You can either go with the basic version—which is free forever—or try out Pro for 30 days free. The free version lets you push LinkedIn profiles to Slack, while Pro unlocks possibilities such as ICP filters and integrations with other apps and CRMs.
Be it ZoomInfo or Salesgenie, your sales platform will improve with a nifty companion such as RB2B. Sign up today and upgrade your prospecting for free.
Keep reading: Want to learn more? Read how other platforms compare and find the alternatives to some popular tools:
- Lusha vs. ZoomInfo
- Cognism vs. ZoomInfo
- ZoomInfo vs. RocketReach
- ZoomInfo vs. LeadIQ
- Apollo.io vs. ZoomInfo
Featured image source: Artem Podrez