10 Best Clearbit Alternatives for Data Enrichment and Personalization
Clearbit has long been a top player in data enrichment and personalization, but its pricing can be a deal-breaker for some businesses. Fortunately, several platforms offer similar capabilities with varied pricing and features, allowing you to choose a solution that best fits your budget and business needs.
In this article, I’ll take you through my top ten Clearbit alternatives, sharing my experience and insights on how they performed across different data enrichment and lead generation tasks. I’ll also introduce a unique approach to boosting your lead generation strategy that goes beyond traditional go-to-market tools and offers a more dynamic way to connect with your prospects.
How I Chose the Best Alternatives to Clearbit
To ensure a fair comparison, I evaluated each platform based on the following key criteria:
- Feature range: Does the platform offer comprehensive data enrichment, lead generation, and personalization capabilities?
- Usability: Is the platform user-friendly, or does it come with a steep learning curve?
- Data quality: How accurate and up-to-date is the information provided by the platform?
- Integration capabilities: Does the platform integrate smoothly with common CRMs and marketing tools?
- Pricing structure: How transparent and flexible is the pricing, and how does it compare to Clearbit?
Based on these criteria, I settled on the following as the top ten Clearbit alternatives:
- Datanyze
- LeadGenius
- Demandbase
- Cognism
- Lift AI
- Foundry
- SMARTe
- 6Sense
- AeroLeads
- Leadfeeder
1. Datanyze
Datanyze made prospecting easier with its real-time B2B contact data and Google Chrome extension, which gave me quick access to lead information as I browsed. I particularly enjoyed how I could pull icebreakers for personalized outreach directly from the platform—I could craft tailored messages based on technographic data that provided insight into a company’s software stack.
The predictive analytics capabilities helped me zero in on high-intent prospects faster, allowing for more targeted campaigns.
Additional features you get with Datanyze include:
- Technographic analysis for insights into a company’s tech stack
- Bulk contact information retrieval for managing large-scale outreach efforts
- API access for seamless CRM integration
Despite the rich feature set, the limited free version, Nyze Lite, lacked the depth I needed for more complex campaigns. I also feel their customer service response time could have been better, a sentiment shared by other users.
Datanyze Pricing
- Nyze Lite: 90-day free trial
- Nyze Pro 1: $21/month*
- Nyze Pro 2: $39/month*
*All prices pertain to the yearly billing model
Datanyze Pros & Cons
2. LeadGenius
LeadGenius offered custom Data Points that were invaluable for building highly specific target profiles. I appreciated the global reach, which made international prospecting a breeze, especially when I needed data for less saturated markets.
The technographic insights allowed me to adjust campaigns based on the technologies companies use, while the geographic segmentation tools allowed for regional campaigns that were both effective and relevant.
With LeadGenius, you also get the following features:
- Human-verified data for enhanced accuracy
- Intent signals for improved lead prospecting
- Visualization dashboard for campaign tracking and optimization
- Custom data and signals APIs for streamlined workflows
While I loved the level of detail LeadGenius provided, the platform came with a high price tag and there were occasional data accuracy issues, which limited its overall utility for smaller campaigns.
LeadGenius Pricing
Custom pricing is available upon request.
LeadGenius Pros & Cons
3. Demandbase
Demandbase truly shines in AI-driven account insights and customizable ABM (account-based marketing) features. I found the platform’s people-based ad targeting feature to be especially useful, driving relevant traffic to my landing pages while helping me refine my campaigns based on real-time buyer intent.
The tool also provided sales insights, which allowed me to prioritize high-value prospects. I could see the immediate benefit of having cross-channel campaign management as it helped synchronize efforts across multiple platforms.
Additional features Demandbase offers include:
- Buyer intent data for enhanced lead qualification
- Account segmentation for improved lead prioritization
- Predictive analytics for improved outreach timing
That said, setting up the platform took longer than expected, and the reporting felt quite clunky.
Demandbase Pricing
Custom pricing based on business needs.
Demandbase Pros & Cons
4. Cognism
When targeting European markets, Cognism stood out with its GDPR-compliant data and phone-verified mobile numbers. I found it particularly useful for reaching new, hard-to-access markets. Its international reach opened up new territories that had previously been difficult to penetrate with standard platforms.
What makes the tool even better is its AI-driven compliance capabilities which ensured that I was always operating within the regulations of the regions I was prospecting in. The CRM integration was seamless, allowing for easy updates to my contact databases.
Additional features include:
- Lead tracking for optimized follow-ups
- Frequent data updates to ensure access to fresh contact details
- Phone-verified data to improve accuracy
However, customer support (especially via emails) was painfully slow after the implementation phase.
Cognism Pricing
Custom pricing is available upon request. I find the charge per user prohibitive, especially for businesses with larger teams.
Cognism Pros & Cons
Keep reading: Want to know more about the platform? See how it fares against ZoomInfo in our Cognism vs. ZoomInfo comparison.
5. Lift AI
Lift AI impressed me with its real-time behavioral analysis of visitor activity on my website. Its machine learning models helped predict the likelihood of lead conversion, allowing my sales team to effectively engage anonymous visitors and prioritize high-conversion leads.
The predictive analytics guided our marketing team on which segments to target, making our efforts more efficient.
Additional capabilities you get with Lift AI include:
- Visitor segmentation to improve campaign targeting
- Anonymous visitor identification to capture leads early
- Integration with CRM tools like Salesforce, HubSpot, and Pipedrive for smooth workflow
The downside?
Lift AI’s pricing is quite steep, which could be a drawback for smaller teams or businesses. While it’s excellent at tracking and analyzing visitor behavior, it doesn’t identify individual people, so you still need other tools for full contact-level insights. This gap left some anonymous leads less actionable without further data enrichment.
Lift AI Pricing
- Essentials: $1,500/month
- Premium: $2,500/month
- Unlimited: $3,500/month
- Account-reveal add-on: $450/month
Lift AI Pros & Cons
6. Foundry
Foundry’s AI-powered account selection and behavioral analysis abilities are among the most precise I’ve encountered. The platform’s real-time data processing ensured that I could act quickly on new leads, while custom workflows added flexibility to my campaigns.
The tool’s intent data helped prioritize which leads to follow up on, improving our response rate significantly.
Other features that made Foundry a worthwhile investment include:
- Custom reporting dashboards for performance tracking
- Real-time orchestration for seamless campaign management
- Integration with CRM platforms, such as HubSpot, Salesforce, and SugarCRM
The main drawback is that Foundry doesn’t disclose its pricing upfront, making it difficult to determine its affordability until you’re deep into discussions with the sales team. I also noticed occasional data inaccuracies, which affected the quality of a few leads. While not a deal-breaker, it’s something to keep in mind if you’re relying on data for decision-making.
Foundry Pricing
Pricing is customized based on business needs.
Foundry Pros & Cons
7. SMARTe
SMARTe’s lead generation and data enrichment services were a strong fit for our account-based marketing strategies. It provided global data enrichment that expanded the reach of our campaigns, and the lead management tools helped keep everything organized and easy to manage across teams.
SMARTe’s standout features include:
- API access for customized integrations and workflows tailored to specific business needs
- Account-based marketing (ABM) support for more targeted outreach that aligns perfectly with our sales goals
- CRM integration to streamline data flow, making collaboration across departments seamless
While SMARTe delivered solid value in terms of data accuracy, finding granular data in less saturated industries was more difficult. This occasionally forced us to rely on manual research to fill in the gaps, which was time-consuming and detracted from the platform’s otherwise robust data capabilities.
SMARTe Pricing
- Free plan
- Pro: $20/license/month
- Enterprise: Starting at $15,000/year*
*Estimate for the standard plan for the U.S. only; additional conditions apply.
SMARTe Pros & Cons
8. 6sense
6sense stands out with its AI-driven revenue platform that uses predictive analytics to uncover high-quality leads. The account-based orchestration tools allowed my team to manage sales and marketing efforts more effectively across multiple channels.
The platform’s intent data proved valuable for identifying leads showing real purchasing intent, allowing us to focus on the most promising prospects.
With 6Sense, you also get:
- Multichannel engagement for a cohesive GTM strategy
- Account and contact data for targeted marketing
- Lead prioritization based on behavioral data
Despite the powerful features, the laggy UI and slow setup process were frustrating. However, the eventual results made it worth the investment.
6sense Pricing
Custom pricing is available upon request.
6sense Pros & Cons
Bonus read: Read how 6sense compares to other platforms like Demandbase and ZoomInfo in our thorough guides.
9. AeroLeads
AeroLeads provides real-time data extraction, which makes it easy to pull emails and phone numbers from LinkedIn directly. This was a time-saver when my team was trying to find verified contacts.
I particularly liked their email verification feature, which reduced bounce rates significantly during our campaigns.
Some of the things I liked about the platform are:
- CRM integration to streamline the data export process
- Bulk data extraction for high-volume prospecting
- Customizable data enrichment for improving contacts with additional information
A drawback I noticed with AeroLeads was the occasional presence of incorrect or inactive email addresses, which affected the reliability of our contact lists. As other users have pointed out, the platform’s reliance on LinkedIn’s search capabilities can limit the number of contacts you can access, especially if you’re using the free version of LinkedIn.
AeroLeads Pricing
- Free trial
- Take off: $39/month
- Climb: $129/month
- Cruise: 249/month
- Enterprise: Talk to sales
AeroLeads Pros & Cons
10. Leadfeeder
Leadfeeder’s website visitor tracking capabilities helped me identify high-intent leads while they browsed my site. The platform integrated smoothly with both Google Analytics and CRM tools like Marketo and Salesforce, providing detailed insights into visitor behavior and seamlessly funneling leads directly into our sales pipeline.
The customizable lead scoring helped us prioritize key prospects, and real-time lead notifications ensured that we were able to act quickly.
Additional features I found super useful include:
- Real-time lead notifications for faster engagement
- Integration with CRM tools for streamlined data management
- Detailed insights into visitor behavior for better targeting
What stood out, though, was the challenge of connecting with the right contacts within larger organizations—a sentiment shared by other users. Navigating duplicate data or irrelevant leads could also be streamlined to save time.
Not impressed by Leadfeeder’s offer? Check out my list of Leadfeeder alternatives.
Leadfeeder Pricing
- Free version
- Paid plans start at $109 per month
Leadfeeder Pros & Cons
Final Thoughts on Clearbit Alternatives
After careful consideration, I can safely say that Datanyze is my top recommendation for businesses looking to replace Clearbit. It offers robust data enrichment capabilities and integrates seamlessly with CRM platforms like Salesforce, simplifying the prospecting process.
If your priority is global data reach, though, LeadGenius delivers with its extensive international database and real-time insights.
If you seek real-time account intelligence, Demandbase stands out with its powerful ABM features, making it ideal for targeting high-value accounts.
While each of the alternatives I’ve reviewed offers unique strengths, one recurring challenge remains: they primarily focus on company-level data. This often leaves you sifting through contacts to find key decision-makers, which can significantly SLOW DOWN your lead generation efforts.
So, how do you streamline this process and get STRAIGHT to the decision-makers? That’s where RB2B’s Person-Level Website Visitor Identity tool can make all the difference.
Boost Your Lead Gen Efforts With RB2B
While many GTM platforms excel at giving you broad insights, RB2B fills a crucial gap by providing person-level insights from your website visitors in real time—all 100% FREE! Rather than relying solely on company-level data or spending hours sorting through spreadsheets, RB2B’s Person-Level Website Visitor ID tool lets you identify the specific individuals who visit your site. You’ll receive detailed information such as their names, job titles, LinkedIn profiles, and even the exact pages they viewed during their visit.
The benefits of leveraging RB2B’s Person-Level Website Visitor ID tool include:
- Identifying real people visiting your website—names, job titles, company info, and more
- Seeing exactly which pages they viewed, so you can tailor your outreach to their specific interests
- Getting LinkedIn profiles and email addresses for more precise and targeted engagement
By delivering this information DIRECTLY to your Slack channel, RB2B eliminates the need to dig through CUMBERSOME dashboards or comb through lengthy reports. This results in faster response times and more personalized outreach, ensuring that you connect with the right people at the right time.
Compliance? No Problem.
RB2B handles U.S.-based traffic only, ensuring full compliance with CCPA and CPRA. Since RB2B doesn’t track visitors from the EU, GDPR is not applicable—you can focus entirely on generating high-quality leads with peace of mind.
Getting Started With RB2B
If you’re ready to streamline your lead generation process, here’s how you can get started with RB2B:
- Sign up for a free account
- Validate your email and provide the necessary information
- Install the RB2B script on your website
- Set up Slack notifications for real-time alerts on visitors
The basic version of RB2B is COMPLETELY free, and you also get a 30-day trial of premium features. After the trial, you can choose to stick with the free plan or upgrade to the Pro plan for advanced options like additional filtering and extended data access.
Ready to get started? Try RB2B’s Person-Level Website Visitor ID tool today and revolutionize the way you capture high-intent leads directly from your website.
Bonus read: Still exploring your options? Check out the following guides to learn more about other platforms:
- Lusha vs. ZoomInfo
- ZoomInfo vs. UpLead
- Apollo alternatives
- Seamless.AI vs. ZoomInfo
- Crunchbase alternatives
- Apollo.io vs. ZoomInfo
- BuiltWith alternatives
- ZoomInfo vs. LeadIQ
- ZoomInfo vs. Salesgenie
Featured image source: ASPhotohrapy