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RB2B is known as the simplest, fastest, easiest, and least expensive path to the website visitor signal. You can be up and running with the web signal in under 5min.

Yes. We give you a 7 day full-featured trial with LinkedIn profiles, companies, all integrations, and validated business emails. After 7 days, we provide Company-Level ID for 150 resolutions per month. You can upgrade to the Starter plan for $79/mo for Person-Level ID, total 300 monthly resolutions.

Sort of. RB2B's Person-Level Identity is a US-only technology with a US-only database. If you're looking to identify overseas individuals, our person-level tech won't work — why? GDPR & CCPA compliance. However, our Company-Level ID (through our partnership with Demandbase) IS global — we can help you identify companies from any country that visit your site, just not the specific individuals. If you are an overseas company looking to use RB2B's Person-Level ID on your US traffic, it will work, and it's compliant. For more information, check out our compliance page.

Once you install our script in the header of your site, we will identify visitors to your website who are known and have been previously identified through our expansive, fully-permissioned publisher network. We use a combination of 1st and 3rd party cookies, device IDs, and IP addresses to track and identify people across our network. We also identify your site visitors through Demandbase's proprietary Reverse-IP Lookup network. Once we identify someone, we will send them to your CRM, where you can trigger workflows that will: add to lead score, start automated outreach, or alert a rep in Slack of an owned account. You can opt-out of our network at https://app.retention.com/optout.

Yes, RB2B has a SOC2 Type II Certification. For our SOC2 documents, check out our Trust Portal at https://retention.securitypal.com/ (retention.com is RB2B's parent company).

For Person-Level ID: No. Our database of personal information only contains profiles that have been matched to US home addresses, and we use IP ringfencing to only resolve US traffic. Our worldwide company-level ID solution (in partnership with Demandbase) does not resolve to the person-level, and as such, complies with GDPR. IMPORTANT: You MUST use a consent collection tool if you deploy our global company-wide identification technology.

If you were previously compliant with CPRA, using RB2B will not break your compliance. For more information, see our Compliance FAQ.

Your sales reps need to know when a named account they are pursuing hits a high-intent page. Repeat visits are even more valuable. RB2B helps you identify those people and accounts so that your reps can be alerted, reach out, or just add the visit to a lead score.

Depending on your traffic, we recommend either manual or automated omnichannel outreach to your Ideal Customer Profile visitors: 1. Connect on LinkedIn (90% accept rate). 2. Send a simple email flow (through Hubspot, Apollo, etc). 3. Follow up with a LinkedIn message (manual, or HeyReach). For companies with higher traffic, many use Clay.com to enrich, segment, and push to messaging platforms.

We recommend you add disclosure language about cookies and online data partners being used to associate site activity with other personal information, subject to approval from your legal team, along with an opt-out link to app.retention.com/optout.

Agency: Yes. We have a master/sub account structure, and give a 20% discount to sub-accounts. Reseller/Affiliate: We have an affiliate program through Tolt, our 3rd party provider, paying 20% commission on referred deals. Reseller (tech vendors): we can power site visitor resolution within your app. White Label: We do NOT have a white label option.

Yes — please visit our compliance portal.

Yes. See our CCPA/CPRA "Do Not Sell My Info" opt-out at https://app.retention.com/ccpa_details/ and our database opt-out at https://app.retention.com/optout/.