ZoomInfo vs. RocketReach: An In-Depth Comparison

Finding the right decision-makers is crucial for driving your sales and marketing efforts—yet achieving this can be surprisingly complex. To truly excel, you need not just a broad contact list but also precise, actionable data and effective outreach tools. This is where go-to-market (GTM) tools like ZoomInfo and RocketReach come into play.

Having used both, I can tell you that ZoomInfo stands out with its extensive database of over 600 million contact profiles and 104 million company details, offering depth for targeted sales strategies. RocketReach, with its 700 million profiles, excels in providing accurate contact information efficiently, making it ideal for streamlined prospecting.

To give you more perspective, I'll compare ZoomInfo vs. RocketReach head-to-head, offering insights into where each tool excels. As a bonus, I'll share practical tips based on my experience to help you optimize your marketing efforts with these platforms.

ZoomInfo vs. RocketReach: An Overview

When evaluating tools like ZoomInfo and RocketReach, it's essential to dig deeper to find what truly aligns with your sales and marketing needs. Both platforms are designed to empower GTM strategies, but they shine in different ways.

ZoomInfo stands out with its ROBUST database and cutting-edge AI-driven features. The platform's real-time data enrichment and ZoomInfo Copilot for automated recommendations provide a comprehensive view that is invaluable for detailed market analysis and targeting. My experience with ZoomInfo has consistently shown that its depth of data and advanced analytics can significantly refine strategic outreach efforts.

RocketReach also excels in generating high-quality leads—and it doesn’t require extensive setup. It’s known for delivering PRECISE and actionable contact details through its powerful search engine and regularly updated database.

When conducting research for this comparison, I focused on the following five factors:

1. Services and their features
2. Data accuracy
3. Integrations and compatibility
4. User experience and support
5. Pricing and plans

1. Services and Their Features

ZoomInfo and RocketReach offer powerful tools designed to boost your sales and marketing efforts. Here’s a quick dive into what each platform brings to the table:

ZoomInfo Services

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ZoomInfo packs a punch with a suite of services that cater to various business needs. Here’s a roundup of its four key modules:

RocketReach Services

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RocketReach delivers three services tailored for various business functions: Sales, Marketing, and Recruiting. Check out the table below for more insights:

2. Data Accuracy

I was thrilled by ZoomInfo's extensive approach to data sourcing and validation. The tool pulls information from various sources, including public records, company websites, and social media. The platform uses proprietary algorithms and manual verification to maintain data quality. A key advantage is that ZoomInfo provides more comprehensive firmographic and technographic data.

RocketReach aggregates data from public profiles, websites, and APIs, supported by user contributions. The system uses advanced AI and proprietary models for data verification. The platform also offers company data and technology filters to fine-tune your search. 

In my experience, though, ZoomInfo's extensive data collection and rigorous validation methods give it a notable edge in terms of depth and accuracy. I took the time to cross-check data samples from both platforms, and ZoomInfo consistently provided more detailed and accurate information, proving its superior approach to data quality.

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3. Integrations and Compatibility

ZoomInfo excels with its seamless CRM and marketing tool integrations—it also supports hundreds of other solutions. I’ve particularly benefited from its sync with Salesforce and HubSpot, which streamlined our lead management and marketing automation. 

RocketReach also integrates well with popular platforms like Pipedrive and Mailchimp. It’s worth noting that some users may find setting up the integration challenging—which is often made worse by the limited tech support available. 

4. User Experience and Support

My experience with RocketReach’s UI was generally positive; its clean and intuitive design made retrieving contact details straightforward. However, I did notice that the platform occasionally had trouble loading, which was underwhelming. 

Another user emphasized that the platform fails to load properly occasionally and that there are discrepancies between search results on the platform and the add-on.

With ZoomInfo, I found the interface to be robust but somewhat cumbersome, particularly when managing bulk data tasks. It didn’t feel as streamlined as I hoped. 

One user echoed my sentiment, stating that the UI could be better and that it hasn’t seen updates in years. They also mentioned that it can be difficult to navigate when trying to find specific info.

5. Pricing and Plans

ZoomInfo and RocketReach cater to various budgets and requirements with their range of plans. Let’s take a proper look at both platforms’ pricing.

ZoomInfo Plans

ZoomInfo offers custom pricing, which requires contacting their sales team for a quote. And even then, they don’t provide you with the exact number as it depends on several factors. 

While this approach provides tailored solutions based on specific business needs, I found it to be a hurdle since I prefer transparent pricing for easier budget planning and comparison. What I do know is that it starts at nearly a whopping 15K annually, and it doesn’t stop there. This amount increases based on the number of users, credit usage, and selected features. 

Personally, I find ZoomInfo’s pricing, from non-transparency to unreasonable fees, off-putting.

RocketReach Plans

RocketReach offers two subscription models—Individual and Teams. Here’s what they offer:

1. Individual Planssome text
   1. Essentials: $48/month
   2. Pro: $108/month
   3. Ultimate: $249/month
2. Teamssome text
   1. Team Pro: $83/month per user
   2. Team Ultimate: $207/month per user
   3. Custom: Varies based on the team’s needs

While also on the pricier side (as many users have complained), especially for smaller firms and startups, RocketReach is still a more economical option of the two. That and the transparent pricing makes RocketReach the winner in my eyes—as far as the pricing goes, that is.

Tips for Making the Most of Your Chosen Tool

At the end of the day, not every platform will suit everyone equally. Depending on your budget and the needs of your company and team, you may find RocketReach’s features irreplaceable or ZoomInfo’s pricing tolerable because of what it offers. You may even decide to go for a RocketReach or ZoomInfo alternative.

Regardless of the platform you opt for, here are three tips (based on what worked for me and my team) to help you get the most out of it:

1. Prioritize high-value leads: My team discovered that focusing on leads who showed high engagement or fit our ideal profile was a masterstroke. This approach sharpened our focus and boosted our conversion rates.
2. Use intent signals to customize your message: I leveraged intent signals from these tools to tailor our outreach based on what prospects were interested in. This customization led to much more meaningful interactions and better results.
3. Take your lead prospecting to the next level with RB2B: Level up your prospecting with RB2B’s Person-Level Website Visitor ID tool. This FREE tool tracks who’s visiting your site, and instead of dumping data into spreadsheets and complex reports, it sends real-time updates DIRECTLY to your Slack channel. This way, you get a live feed of detailed profiles and contact info and more actionable insights right where your team collaborates.

So, how does RB2B’s Person-Level Website Visitor ID tool complement ZoomInfo or RocketReach? The next section provides more details.

Boost Your GTM Strategy With RB2B’s FREE Tool

Elevate your go-to-market strategy with RB2B’s Person-Level Website Visitor ID tool—WITHOUT SPENDING A DIME! Here’s how this tool enhances your lead insights:

• RB2B integrates effortlessly into your current setup. By installing the RB2B script on your site and linking it to your Slack, you receive real-time visitor updates directly in Slack. This solution provides you with detailed information like names, job titles, emails, intent signals, and LinkedIn profiles.
• What sets RB2B apart is its Slack-based delivery system. Instead of data being dumped into spreadsheets, RB2B pushes live visitor data straight to Slack. This means you get a continuous stream of visitor information and insights, making your outreach more immediate and targeted.

Since it handles only U.S.-based traffic, RB2B is designed to comply with CCPA and CPRA (GDPR isn’t a concern here!).

To leverage RB2B’s Person-Level Website Visitor ID tool, follow four quick steps:

1. Sign up on the RB2B website
2. Verify your email and provide basic info
3. Follow the prompts to add the RB2B script to your website
4. Connect to Slack and activate notifications (this tutorial will come in handy!)

The basic plan is FREE to use indefinitely, with advanced features available via a 30-day trial of the Premium plan. RB2B complements tools like ZoomInfo and RocketReach, offering real-time insights to boost your lead generation efforts.

RocketReach vs. ZoomInfo: Key Takeaways

ZoomInfo and RocketReach both bring something unique to the table. ZoomInfo’s extensive database and advanced AI features are ideal for diving deep into market analysis and refining your outreach strategies. On the other hand, RocketReach’s speedy and accurate contact info makes it perfect for quick, effective prospecting.

Using RB2B’s Person-Level Website Visitor ID tool alongside these platforms has been a MAJOR improvement for me! While ZoomInfo and RocketReach handle broad data, adding RB2B to the mix provides precise contacts of leads visiting my site.

My take is that there’s no one-size-fits-all solution for lead generation, so experiment with these tools and see how they complement each other and boost your marketing game.

Keep reading: Still on the fence or exploring other options? Check out our detailed comparisons to see how ZoomInfo measures up against Lusha, UpLead, LeadIQ, Apollo, and Cognism.

Featured image source: Ron_Hoekstra