Person-Level Website Visitor Identity
Identify your anonymous website visitors. Push them to Hubspot or Salesforce to trigger workflows.
*** 🇺🇸 USA VISITORS ONLY 🇺🇸 ***
Get Alerts, Automate Outreach, and Update Lead Scores
Our implementation team will help you route our signal through your Hubspot or Salesforce instance.

US Visitors Only, so GDPR does not apply to RB2B
Our pixel only fires for US IP addresses, and the profiles we deliver are tied to US geolocations.
What Agency Owners Are Saying
This is a no-brainer for anyone doing B2B LeadGen.
Wall Of Love
Seamlessly Integrate With All Your Favorite Apps



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Turn Pageviews Into Pipeline.
Identify the individuals (not just the companies) visiting your website.
Turn them into revenue.
MORE SIGNALS = MORE REVENUE
Make Your Outbound Sales More Productive
- The website signal is the most valuable of all signals, full stop.
- Use your CRM as a filter. Set up workflows to alert your reps via email or Slack, trigger personalized outreach, or add to a lead score.
- Let our implementation team set up proven workflows that we know build pipeline for businesses like yours.

Discover Decision Makers Who Are on Your Website
- Uncover which of your marketing efforts are driving what type of buyer (industry, title, etc) to your website.
- Figure out what people with which titles are responding to which channel.
- Reach out to the hottest prospects with the most decision making power.

Person-Level AND Company Level ID
[COMING SOON]
- RB2B's Person-Level Website Visitor Identity is USA ONLY (as per GDPR requirements)
- RB2B partners with Demandbase to provide WORLDWIDE company-level ID.
- RB2B is SOC2 Type II and GDPR compliant.

Resources
Everything you need to answer sales, marketing, and compliance questions.

Compliance
Review our Data Services Agreement, Data Usage Terms, DPA, InfoSec Addendum, and our GDPR/CPRA FAQ.

The RB2B Podcast
Learn about the product, vendor comparisons, the legal landscape, how to activate the data, and more.
FAQs

We give you a 7 day full-featured trial with LinkedIn profiles, all integrations, and business emails.
After 7 days the LinkedIn profile push to Slack is free forever.
Price starts at $149/mo for 150 contacts/mo and integrations.

If you have not been cookied by our publisher network, you won't be able to see yourself.
We identify 20-30% of web traffic, US only.
So, there's somewhere between a 1/3 and 1/5 shot you'll be able to see yourself on your site.

Those companies use a technology called “Reverse IP Lookup” to match IP addresses to company names.
We use a completely different method of identification - our fully-permissioned, proprietary publisher network - that allows us to identify the exact individual on our website.
Learn more about how we identify your site visitors here.

Once you install our script in the header of your site, we will identify visitors to your website who are known and have been previously identified through our expansive, fully-permissioned publisher network.
We use a combination of 1st and 3rd party cookies, device IDs, and IP addresses to track and identify people across our network.
Once we identify someone, we will push them to to you in Slack.
You can opt-out of our network here:
https://app.retention.com/optout

You get started in 3 easy steps, and we have 24/7 live support to help you get your script installed.
Our average user is up and running in under 5 minutes.
Learn more about setup here.
https://support.rb2b.com/en/

No. Our database of personal information only contains profiles that have been matched to US home addresses, andwe use IP ringfencing to only resolve US traffic.
In legal-speak, we do not have a product that is intentionally or deliberately focused on providing marketing intelligence to the European or U.K. market.

If you are compliant with these state-level regulations, the use of our product will not change that compliance status.
For more information, see our Compliance FAQ here.
https://www.rb2b.com/compliance

Connecting with and messaging your website visitors will "Engineer Serendipity", meaning that people will be pleasantly surprised you are reaching out.
Connect on Linkedin: Create another brand impression and enjoy a near 100% acceptance rate.
Un-Stall Deals: If someone who ghosted you is looking around your site, it's the perfect time to reach back out.
Identify Buyer Groups: Two or more people from the same company are the single best signal of real buying intent.
Book Demos: Your site visitors are your warmest audience and the easiest to convert to demos.

We suggest scrolling through the contacts and only contacting people in your ideal customer profile.
When you find one, we've seen success using a sequence we are using for warm leads.
In many cases, if you get a positive response from the prospect, they respond with something like "what a coincidence -I was just researching your solution, I'm glad you reached out."
We call this practice "Engineering Serendipity".

We recommend you add this to your privacy policy, subject to approval from your legal team:
"When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or online profiles. We (or service providers on our behalf) may then send communications and marketing to these emails or profiles. You may opt out of receiving this advertising by visiting https://app.retention.com/optout”.

Yes.
Please visit our compliance portal here.
https://www.rb2b.com/compliance

Yes.
Here is our CCPA/CPRA "Do Not Sell My Info" opt-out.
https://app.retention.com/ccpa_details/
Here is our database opt-out.
https://app.retention.com/optout/