Instantlyis for mass emailingRB2B is built for sales.
Instantly's ID product is high volume, has low data quality, is full of partial resolutions, and is designed for high-volume email lead generation. RB2B's product is designed for low-volume outreach by actual sales reps.
Get started for free >>
Top 5 reasons people switch from Instantly
Instantly’s focus is mass email — not identity.
Instantly excels at inbox rotation for high-volume outreach, but their identity product suffers from low data quality and limited relevance for serious sales motions.
RB2B is purpose-built for sales teams.
Our platform delivers complete, accurate Person-Level and Company-Level ID—designed specifically for reps doing real outbound, not just cold blasts.
Identity is an afterthought at Instantly.
Their ID tool isn’t even listed on their pricing page. At RB2B, identity resolution is our core product—and we’re improving it every week.
Only validated business emails.
RB2B provides clean, ready-to-use business emails. No spam traps. No bounces. Just high-confidence data for real outreach.
RB2B is SOC2 Complaint
We take data security seriously, meeting the highest standards for compliance and customer trust.
A more in-depth comparison
| Feature | RB2B | Instantly |
|---|---|---|
| Visitor Data | ✓Person - Level | Mostly Company-level |
| Contact Details | ✓Names, titles, emails, LinkedIn | Limited contact resolution |
| Identification Method | ✓Propriety person-level network | Reverse IP lookup |
| Delivery Speed | ✓Real-Time Alerts | Delayed or batch notificatons |
| CRM Push | ✓Direct to Salesforce, Hubspot | ✓CRM integration available |
| Slack / Teams Alerts | ✓Built In | Not native |
| Pricing | ✓From $149/month | From $599/month |
| Free Tier | ✓Yes | No |
| Page-level behavior | ✓Hot pages and High-intent Tracking | Basic visit logging |
| Noise Filtering | ✓Page Suppression Included | Not available |
| Data Compliance | ✓Tracks Only U.S Visitors | Global tracking |
| Data Quality | ✓Clear, Qualified U.S Contacts | Not available |
Why more B2B teams trust RB2B
Person-Level Identification
Unlike Leadfeeder's company-focused approach, RB2B identifies specific individuals visiting your site, allowing for truly personalized follow-up.
Behavioral Intelligence Engine
RB2B sends leads straight to Slack, Teams, or your CRM. There’s no need to dig through a dashboard to figure out who to contact.
A Frictionless CRM Experience
RB2B doesn't just push data to your CRM; it creates a seamless workflow that automatically updates records, triggers actions, and provides context to sales teams.
Useful Insights, Not Just Data
Instead of overwhelming you with visitor logs, RB2B surfaces the leads that matter with prioritized recommendations for follow-up.
Scalability That Saves Costs
RB2B is designed to grow with you—whether you’re a lean startup or a scaling enterprise
GDPR Compliance
RB2B only tracks U.S.-based visitors, so GDPR doesn't apply, no legal guesswork or compliance burden.
Connect RB2B with your favorite tools
Integrate with your CRM
Sync RB2B with HubSpot or Salesforce to push leads directly into your pipeline. Reps see activity tied to real people, not just companies.
Sync with Slack and Teams
Send real-time alerts to your sales channels the moment high-fit visitors land on key pages. No one misses a warm lead.
Build Custom Clay Workflows
Pipe enriched visitor data straight into Clay to launch custom outbound workflows based on job titles, firmographics, or engagement signals.
Integrate with Email Tools
Trigger outreach in Instantly, Smartlead, or Apollo as soon as a qualified visitor hits your site. Keep your sequences timely and relevant.
Connect to Webhooks
Send RB2B signals anywhere you want. Build advanced workflows or push data to internal tools, with no limitations.
Unlock Automation with Zapier
Connect RB2B to thousands of tools through Zapier. Automate repetitive steps and route leads to wherever your team works.
Start building pipeline
Alert your reps, start automated outreach, and add to lead score in under five minutes.
Get started with our free app today >>