Lead Forensicsshows companies.RB2B identifiesactual people.
Company-level tracking just isn't enough anymore. Switch to RB2B and identify the actual person who hit your site.
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Top 5 reasons to switch from Lead Forensics
Lead Forensics only gives the company, RB2B gives you the person.
Lead Forensics stops at identifying what company visited your site. RB2B goes deeper—pinpointing the actual people behind the visit, including names, emails, job titles, and more. This means faster outreach, higher intent, and true 1:1 engagement.
Global Company-Level ID included in every RB2B plan.
Through our Demandbase integration, every RB2B customer gets enterprise-grade Global Company-Level identification—at no extra cost.
Demandbase data > Lead Forensics coverage.
RB2B leverages Demandbase’s unmatched company ID network—offering better global coverage and higher accuracy than Lead Forensics.
RB2B is 1/3 the cost of Lead Forensics
Lead Forensics charges $428/month for 450 company records. RB2B gives you the same volume (plus person-level data) for just $149/month. That’s 3x the insight for a fraction of the price
RB2B is SOC2 Complaint
Built with enterprise-grade privacy and security from the ground up, RB2B is fully SOC2 compliant—giving your team confidence in compliance and data integrity.
A more in-depth comparison
| Feature | RB2B | Lead Forensics |
|---|---|---|
| Visitor Data | ✓Person - Level | Company - Level |
| Contact Details | ✓Names, titles, emails, LinkedIn | Limited |
| Identification Method | ✓Propriety person-level network | Reverse IP lookup |
| Alerts | ✓Slack, Teams, CRM | ✓Email, CRM |
| Integrations | ✓HubSpot, Salesforce, Clay, Webhooks | ✓Salesforce, Dynamics |
| Pricing | ✓From $149/month | Custom, not public |
| Free Trial | ✓Yes, 7 days | ✓Yes, 7 days |
| Free Tier | ✓Yes | No |
| User Access | ✓Unlimited | ✓Unlimited |
| G2 Rating | ✓4.5 out of 5 | ✓4.3 out of 5 |
Why more B2B teams trust RB2B
Built For Speed
Other tools delay handoffs with clunky dashboards and lagging data. RB2B sends leads to your reps instantly, where they already work, including Slack, Teams, or your CRM.
Real People, Not Just Companies
LeadInfo tells you a company. RB2B uses a proprietary, fully-permissioned data network to identify the exact person, with names, roles, emails, and LinkedIn profiles.
Clear, Fair Pricing
No discovery calls. No hidden fees. Just straightforward plans, including a free tier that actually delivers value.
Founder-Led, Product-Obsessed
Instead of overwhelming you with visitor logs, RB2B surfaces the leads that matter with prioritized recommendations for follow-up.
Privacy-First by Design
RB2B is designed to grow with you—whether you’re a lean startup or a scaling enterprise.
GDPR Compliance
RB2B only tracks U.S.-based visitors, so GDPR doesn’t apply, no legal guesswork or compliance burden.
Connect RB2B with your favorite tools
Integrate with your CRM
Sync RB2B with HubSpot or Salesforce to push leads directly into your pipeline. Reps see activity tied to real people, not just companies.
Sync with Slack and Teams
Send real-time alerts to your sales channels the moment high-fit visitors land on key pages. No one misses a warm lead.
Build Custom Clay Workflows
Pipe enriched visitor data straight into Clay to launch custom outbound workflows based on job titles, firmographics, or engagement signals.
Integrate with Email Tools
Trigger outreach in Instantly, Smartlead, or Apollo as soon as a qualified visitor hits your site. Keep your sequences timely and relevant.
Connect to Webhooks
Send RB2B signals anywhere you want. Build advanced workflows or push data to internal tools, with no limitations.
Unlock Automation with Zapier
Connect RB2B to thousands of tools through Zapier. Automate repetitive steps and route leads to wherever your team works.
Start building pipeline
Alert your reps, start automated outreach, and add to lead score in under five minutes.
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