Leadfeedershows companies.RB2B identifiesactual people.
Company-level tracking just isn't enough anymore. Switch to RB2B and identify the actual person who hit your site.
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Top 5 reasons people switch from Leadfeeder
Leadfeeder only gives the company, RB2B gives you the person.
Leadfeeder stops at identifying what company visited your site. RB2B goes deeper—pinpointing the actual people behind the visit, including names, emails, job titles, and more. This means faster outreach, higher intent, and true 1:1 engagement.
Global Company-Level ID included in every RB2B plan.
Through our Demandbase integration, every RB2B customer gets enterprise-grade Global Company-Level identification—at no extra cost.
Demandbase data > Leadfeeder coverage.
RB2B leverages Demandbase’s unmatched company ID network—offering better global coverage and higher accuracy than Leadfeeder.
RB2B is 1/3 the cost of Leadfeeder
Leadfeeder charges $428/month for 450 company records. RB2B gives you the same volume (plus person-level data) for just $149/month. That’s 3x the insight for a fraction of the price
RB2B is SOC2 Complaint
Built with enterprise-grade privacy and security from the ground up, RB2B is fully SOC2 compliant—giving your team confidence in compliance and data integrity.
A more in-depth comparison
| Feature | RB2B | Leadfeeder |
|---|---|---|
| Visitor Identification Level | ✓Person-level (name, title, LinkedIn, email) — U.S. only) | Company-level only |
| Real-Time Slack/Teams Alerts | ✓Instant Alerts | ✓Real-time Alerts |
| Person-Level Data | ✓Includes full identity with LinkedIn & email | Not Available |
| CRM Integrations (HubSpot, Salesforce) | ✓Deep Integration | ✓Basic Integration |
| Lead Scoring & Workflow Automation | ✓Native support with CRM triggers | Limited, CRM-dependent |
| Hot Pages & Engagement Tracking | ✓Track & tag high-intent pageviews | ✓Basic page tracking only |
| GDPR-Compliant | ✓Identifies only U.S.-based visitors, eliminating GDPR concerns. | Global tracking; subject to GDPR |
| Custom Workflow Setup Support | ✓Hands-on setup & proven workflows | Limited onboarding help |
| Proprietary Data Asset | ✓Owns and operates its identity graph | Depends on 3rd-party IP Data |
| Pricing & Freemium Option | ✓Free tier; Paid from $79/mo | ✓Free Tier; Paid from €141/mo |
Why more B2B teams trust RB2B
Person-Level Identification
Unlike Leadfeeder's company-focused approach, RB2B identifies specific individuals visiting your site, allowing for truly personalized follow-up.
Behavioral Intelligence Engine
RB2B sends leads straight to Slack, Teams, or your CRM. There’s no need to dig through a dashboard to figure out who to contact.
A Frictionless CRM Experience
RB2B doesn't just push data to your CRM; it creates a seamless workflow that automatically updates records, triggers actions, and provides context to sales teams.
Useful Insights, Not Just Data
Instead of overwhelming you with visitor logs, RB2B surfaces the leads that matter with prioritized recommendations for follow-up.
Scalability That Saves Costs
RB2B is designed to grow with you—whether you’re a lean startup or a scaling enterprise
GDPR Compliance
RB2B only tracks U.S.-based visitors, so GDPR doesn't apply, no legal guesswork or compliance burden.
Connect RB2B with your favorite tools
Integrate with your CRM
Sync RB2B with HubSpot or Salesforce to push leads directly into your pipeline. Reps see activity tied to real people, not just companies.
Sync with Slack and Teams
Send real-time alerts to your sales channels the moment high-fit visitors land on key pages. No one misses a warm lead.
Build Custom Clay Workflows
Pipe enriched visitor data straight into Clay to launch custom outbound workflows based on job titles, firmographics, or engagement signals.
Integrate with Email Tools
Trigger outreach in Instantly, Smartlead, or Apollo as soon as a qualified visitor hits your site. Keep your sequences timely and relevant.
Connect to Webhooks
Send RB2B signals anywhere you want. Build advanced workflows or push data to internal tools, with no limitations.
Unlock Automation with Zapier
Connect RB2B to thousands of tools through Zapier. Automate repetitive steps and route leads to wherever your team works.
Start building pipeline
Alert your reps, start automated outreach, and add to lead score in under five minutes.
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